Ford has partnered with the renowned HARMAN audio company to develop a custom-tuned audio experience for drivers of new 2018 Ford vehicles. The collaboration has developed an available B&O PLAY audio system that is tailored specifically to each Ford model, including the new 2018 Ford EcoSport and 2018 Expedition models.
A team of HARMAN-trained listeners were employed to work with Ford to refine the sound experience over a 24 month time span. They invested as much as 1,200 hours per vehicle to get the audio just right. While auto manufacturers use only data to fine tune audio systems, Ford has taken the initiative to use people to provide feedback and suggestions for the best sound experience possible.
The HARMAN listeneing team was carefully selected for each vehicle based on age, gender, ethnicity and height. They first listened to the new system in an acoustically isolated space and referenced a selection of thirty second pieces of music of all genres. They concentrated on audio elements like high-frequency, midrange, bass and the tonal quality of singers’ voices.
The listeners then had a chance to compare that audio experience to what they heard in a Ford development vehicle. They carefully listened to the same music and scored the audio system accordingly. In addition to analyzing the quality of the music playback they also listened for buzzing, vibrations or distortion from the vehicle’s interior components. Feedback from their research was then shared with Ford engineers so improvements could be made.
“You can look at speaker measurements and architecture details to try and determine how best to tune a car’s audio system, but that doesn’t tell the full story,” said Michael O’Brien, Ford SUV Group Marketing manager. “Using trained human listeners is what makes the EcoSport and Expedition audio systems deliver tailored but consistently high-quality audio that can help customers look forward to every drive.”
Our Ford Dealership in Dallas, Texas is always pleased to provide you with up-to-date Ford news and innovations. If you have any questions about new Ford audio enhancements please contact us or better yet, come listen to the superior quality of Ford audio systems for yourself.